The 'Internet of Things' and Media Planning in 2016

Posted by Jennifer Martucci on Mar 17, 2016 5:39:54 PM

By now you have most likely heard industry professionals throw around the popular phrase "the internet of things" (IoT) which refers to networks of physical objects infused with data-gathering senors, electronics and software. You may be asking yourself, what does that really mean and what impact does the IoT have on me, both as an advertiser and as a consumer? You are not alone in that question, but it's an increasingly important topic of conversation as more objects connect to the internet and change the way people live their lives.

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Topics: Advertising