Jennifer Martucci

Mrs. Martucci heads Incentient’s product direction from application design through final production of Beta software and hardware platforms. Also directing Incentient’s marketing efforts, Mrs. Martucci’s vision carries through from product inception to client acceptance. Prior to founding Incentient, Mrs. Martucci served as a strategic consultant to Pfizer Corporation from 2006 to 2008. Prior to her consultancy to Pfizer, Mrs. Martucci served as founder and Chief Executive officer of GPSTracks, LLC from 2001 to 2006 during which time she was awarded 15 technology patents. GPSTracks was a technology start-up that invented and manufactured a satellite tracking device for pets. Successfully acquired by a fortune 500 company, Mrs. Martucci directed the company from the invention phase through strategic exit in 5 years. Prior to GPSTracks, Mrs. Martucci was an entrepreneur in the event planning business, and worked as a licensed real estate professional in New York.
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Recent Posts

The 'Internet of Things' and Media Planning in 2016

Posted by Jennifer Martucci on Mar 17, 2016 5:39:54 PM

By now you have most likely heard industry professionals throw around the popular phrase "the internet of things" (IoT) which refers to networks of physical objects infused with data-gathering senors, electronics and software. You may be asking yourself, what does that really mean and what impact does the IoT have on me, both as an advertiser and as a consumer? You are not alone in that question, but it's an increasingly important topic of conversation as more objects connect to the internet and change the way people live their lives.

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Topics: Advertising

3 of the Most Lavish Gifts in the Grammy Awards $22K Swag Bag

Posted by Jennifer Martucci on Feb 18, 2016 3:10:36 PM

Businesses dream of their product finding a home in the Grammy's gift bag. Because of the glamour of the Grammy's and the high profile celebrity connection, a spot in the swag bag can boost brand awareness and possibly lead to a bump in sales.

According to Fortune magazine, nominees and performers at the 58th Annual Grammy Awards were presented with gift bags each stuffed with $22,000 worth of lavish items. Here's a peek at some of the luxury loot.

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Topics: Digital Marketing, Trendspotting

Delta Sky Club's Nutritional Companion is Jaw-Dropping

Posted by Jennifer Martucci on Jan 29, 2016 4:20:26 PM

Last January, Delta expanded its presence and added jetways to all Terminal 2 and 4 gates of John F. Kennedy International Airport, as well as a larger, more contemporary Delta Sky Club for travelers to enjoy top-notch amenities and chef-inspired cuisine. One noteworthy Club addition: The Delta Nutritional Companion, which allows travelers to make smarter, health-conscious decisions at the Club. Below is an in-depth look at Delta Sky Club's new Nutritional Companion, which is expected to roll out to all 47 Delta Sky Club locations in North America by the end of 2016.

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Topics: Trendspotting

SNEAK PEEK: Incentient hotel technology demo

Posted by Jennifer Martucci on Nov 5, 2015 3:05:47 PM

In a world driven by technology, you want to offer your luxury hotel guests the highest quality and most personalized service available while they are staying at your resort. Your guests expect immediate access to information and deliverable services available to them at their convenience.

But how can you gracefully incorporate hotel technology into the guest experience without sacrificing the personal touch of your brand that can only come from your staff?

Incentient's in-room technology offers guests what they want, when they want it with the touch of a finger.

Preview the video below to learn how luxury resorts are using Incentient technology to face key challenges in the industry:



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Topics: Trendspotting, Hospitality, Hotel Technology

3 Brilliant Ways to Reinvent In-Room Dining and Increase Revenue

Posted by Jennifer Martucci on Oct 20, 2015 12:41:20 PM

Room_Service_IncentientAccording to a recent survey of meeting professionals, 43% of guests say room service is extremely important when selecting a hotel. In-room dining is a 'must have' for guests, and traditionally a loss leader for hoteliers, yet, so few hotels find ways to  bring creativity and increase revenue to this 'must have' amenity.

Below are three ways to breathe new life into this long-standing service. 


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Topics: Trendspotting, Food & Beverage, Hospitality

Inn at Windmill Lane Tech Upgrades: Q&A with GM Edward Villafane

Posted by Jennifer Martucci on Sep 16, 2015 11:14:01 AM

Inn_at_Windmill_LaneTechnology upgrades at Amagansett’s Inn at Windmill Lane have been pretty major this summer. We recently sat down with property General Manager, Edward Villafane, to get a first look at some of the new tech experiences at the Inn, and how the property was able to pull it off so elegantly. 

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Topics: Trendspotting, Food & Beverage, Hospitality

It's Not What You Think: The Hotel Guest Trend That Will Surprise You

Posted by Jennifer Martucci on Aug 18, 2015 4:27:22 PM


When guests check into a hotel, they expect the latest and greatest technologies. At the very least, guests expect to find the same level of technology they have at home. The hospitality industry has caught on to this trend and hotels are constantly seeking the very best in guest-facing technologies.

In the midst of this never-ending race to satisfy discerning guests, new studies are reporting a seemingly-contradictory trend: Guests crave the conveniences of in-room technology, but they are not looking for these devices to replace face-to-face interactions with hotel staff. Below are three reasons why the most successful hotels are not using technology to replace staff, but are instead meeting guests at the perfect intersection of technology and personalized service:

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Topics: Digital Marketing, Hospitality

Luxury Hotel Digital Marketing: 3 Faux Pas

Posted by Jennifer Martucci on Aug 18, 2015 4:27:00 PM

Not getting the ‘bang’ you were expecting from your hotel digital marketing strategy? In many ways, even seemingly-minor flaws in your guest's purchasing journey can have major implications for your brand. Below are some of the most common reasons why your luxury hotel brand isn’t getting the results you were expecting:

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Topics: Digital Marketing, Hospitality

Hospitality trends: 4 ways hotel-guest relations are changing

Posted by Jennifer Martucci on Jul 9, 2015 5:26:00 PM

We live in a world driven by technology, where people’s expectations are higher than ever. How does this translate to the hospitality industry? Below are 4 key ways technology is changing the relationship between the hotel and the guest.

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Topics: Digital Marketing, Trendspotting, Hospitality

3 great examples of hotel guest personalization

Posted by Jennifer Martucci on Jul 9, 2015 5:26:00 PM

A recent survey by InterContinental Hotels Group revealed that 59 percent of travelers are significantly more comfortable during a hotel stay when they feel that the experience is personalized. But what is hotel guest personalization and how does it affect the bottom line for a hotel? Below are three ways to use in-room technology to personalize a guest's stay and generate more revenue.

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Topics: Digital Marketing, Hospitality