Blog

3 Ways Luxury Resorts are Leveraging Online Platforms to Enhance the Guest Experience

Posted by Jennifer Martucci on May 12, 2016 8:09:24 AM

As technology continues evolving faster than ever before, it’s impacting consumers' expectations and the ways resorts operate. Listed below are 3 trends to help ensure hoteliers are continuing to offer the same standard of luxury their guests are accustomed to in an ever-changing environment.

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Topics: Digital Marketing, Trendspotting

3 Ways for Hoteliers to Compete in the Sharing Economy

Posted by Jennifer Martucci on May 10, 2016 4:25:46 PM

As millions of people continue to turn to home-sharing companies like Airbnb, luxury hotels are looking for a ways to adapt and stay competitive. The cash-strapped traveler is often associated with home-sharing, but the luxury traveler is turning to these services as well, as they provide an ultra-personalized experience and the ability to live like a local. Listed below are three ways hoteliers can stay competitive in the sharing economy.

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Topics: Digital Marketing, Trendspotting

5 Benefits of a Digital Compendium for Resorts

Posted by Jennifer Martucci on May 3, 2016 5:31:50 PM

Digital devices are now an inseparable part of modern-day life to stay connected, well informed and entertained. The demand for in-room tech is now higher than ever before, and a bespoke, digital compendium is a great way to feed into that need. Below are 5 ways luxury resorts benefit from moving their compendiums into the modern age.

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Topics: Digital Marketing, Trendspotting

3 of the Most Lavish Gifts in the Grammy Awards $22K Swag Bag

Posted by Jennifer Martucci on Feb 18, 2016 3:10:36 PM


Businesses dream of their product finding a home in the Grammy's gift bag. Because of the glamour of the Grammy's and the high profile celebrity connection, a spot in the swag bag can boost brand awareness and possibly lead to a bump in sales.

According to Fortune magazine, nominees and performers at the 58th Annual Grammy Awards were presented with gift bags each stuffed with $22,000 worth of lavish items. Here's a peek at some of the luxury loot.

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Topics: Digital Marketing, Trendspotting

It's Not What You Think: The Hotel Guest Trend That Will Surprise You

Posted by Jennifer Martucci on Aug 18, 2015 4:27:22 PM

Hotel_Guest_Trend

When guests check into a hotel, they expect the latest and greatest technologies. At the very least, guests expect to find the same level of technology they have at home. The hospitality industry has caught on to this trend and hotels are constantly seeking the very best in guest-facing technologies.

In the midst of this never-ending race to satisfy discerning guests, new studies are reporting a seemingly-contradictory trend: Guests crave the conveniences of in-room technology, but they are not looking for these devices to replace face-to-face interactions with hotel staff. Below are three reasons why the most successful hotels are not using technology to replace staff, but are instead meeting guests at the perfect intersection of technology and personalized service:

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Topics: Digital Marketing, Hospitality

Luxury Hotel Digital Marketing: 3 Faux Pas

Posted by Jennifer Martucci on Aug 18, 2015 4:27:00 PM

Not getting the ‘bang’ you were expecting from your hotel digital marketing strategy? In many ways, even seemingly-minor flaws in your guest's purchasing journey can have major implications for your brand. Below are some of the most common reasons why your luxury hotel brand isn’t getting the results you were expecting:

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Topics: Digital Marketing, Hospitality

Hospitality trends: 4 ways hotel-guest relations are changing

Posted by Jennifer Martucci on Jul 9, 2015 5:26:00 PM

We live in a world driven by technology, where people’s expectations are higher than ever. How does this translate to the hospitality industry? Below are 4 key ways technology is changing the relationship between the hotel and the guest.

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Topics: Digital Marketing, Trendspotting, Hospitality

3 great examples of hotel guest personalization

Posted by Jennifer Martucci on Jul 9, 2015 5:26:00 PM

A recent survey by InterContinental Hotels Group revealed that 59 percent of travelers are significantly more comfortable during a hotel stay when they feel that the experience is personalized. But what is hotel guest personalization and how does it affect the bottom line for a hotel? Below are three ways to use in-room technology to personalize a guest's stay and generate more revenue.

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Topics: Digital Marketing, Hospitality

3 ways hotel social media marketing is changing

Posted by Jennifer Martucci on Jun 23, 2015 12:23:00 PM

A shift is happening in hotel social media marketing. As more brands produce social media content, it is becoming increasingly difficult to cut through the clutter. And with the popularity of social media advertising that is prioritized over other content, hotels that are looking to participate for free are not seeing the results. Below are three primary ways social media is changing for the hospitality industry.

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Topics: Digital Marketing, Hospitality

4 hotel social media mistakes you need to avoid

Posted by Jennifer Martucci on Jun 23, 2015 12:15:45 PM

We live in a world driven by technology, where people’s expectations are higher than ever. Instant gratification, immediate response and information as well as highly personalized solutions are required. Nowhere is there greater demand for this than in the luxury marketplace where discerning customers, who have adopted social media as a way of life, gravtiate to services and brands who embrace it. But hotel social media best practices are changing, and the organizations that succeed will be those that truly deliver. Below are the 4 common mistakes you need to avoid--and some may surprise you.

 

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Topics: Digital Marketing, Hospitality