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3 Questions to Ask When Choosing a Digital Menu for Your Restaurant

Posted by Jennifer Martucci on Apr 10, 2015 1:46:00 PM
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As the demand for digital restaurant menus increases, more and more options for restaurants are popping up. Evaluating which solution is right for your restaurant can be simplified by asking yourself these 3 questions listed below.


 1. How can I use analytics to increase guest spend-per-visit? 

Start by understanding what data is available to you and where the data is being pulled from. For example, do you have the ability to see the first items your guests touch when they interact with the tablet menu? Are you able to identify guest trends in ordering behavior? Make sure you access to analytics that will help you make the most of your menu and impact the bottom-line.

 

2. Is there a reliable support system in place?

Restaurant GMs and staff don't have time to troubleshoot when they have questions about their technology. Come up with hypothetical scenarios when support would be necessary, and ensure there are resources in place to help you out. Some common scenarios to consider are after hours customer service and overnight delivery for broken or stolen tablet menus.

 

3. Will this technology be easy to use for guests and staff?

Everyone should embrace the technology you choose, from the guests to your staff. To make sure this happens, test the digital restaurant menus out for yourself. Ask for a demo and see if you’re able to browse the menu as if you were a guest at your own restaurant using the technology for the first time. If you run into challenges, your guests most likely will too. Your staff has their own separate needs as well: Are they able to make instant content edits easily when inventory fluctuates? Is the interactive dining experience aiding them or slowing them down?

 

There are many consideration when you're choosing the right solution for your restaurant, but these 3 are a great start during that evaluation process. If you’d like to find out if SmartCellar is the right option for your restaurant, feel free to reach out to us today to get the conversation started.


 Looking for more information about SmartCellar? Check out our SmartCellar brochure!

 SmartCellar brochure

Topics: Food & Beverage